If you’ve noticed that I haven’t been shooting lately, this shall explain a bit as to why. After months of work behind the scenes, I can finally announce my creation of Zēro (www.press-zero.com) - a creative agency representing photographers & cinematographers from around the country.
Over the last few years, I’ve been laying the foundation for something but was never sure of what exactly - yet now I am sure this was it all along. A chance to do the hands on work I’ve always loved doing, working with fellow creatives and representing people whose work I’m passionate about. We’re a little bit different from the traditional agency model in that our roster is made of rising artists who each have their own levels of success, yet not quite the six-figure client base that most agencies want to see before they’ll talk to you - instead we’re taking risks on talent & drive, not old client lists & balance sheets.
Here’s a bit more about what’s behind the name:
The word zero - we have a strange relationship with this word in our society. We think of zero in terms of nothing; no money, no time, no value, etc. Much like art as a whole, in reality it’s worthless yet at the same time priceless depending on the viewer.
Yet, for a lot of the world there’s a different meaning:
- Zero in a rifle scope: make accurate
- Zero'ing in on your position: getting closer to where you are
- Pressing zero on an automated machine: you simply want to speak to a real person for help
Simply put - we’re the ones you call for help. We ensure that we’ll help figure out your needs and wants, get on target with your brand and positioning, and most importantly make sure that the shot we take will be as accurate as possible in what you’re looking for.
A huge thank you to everyone who has helped me along the way, over the years and especially over the last few months - if you’ve been tagged in this status [on Facebook] it’s because you’ve helped me in some way and I am forever in debt to your gratitude. So, here’s to seeing what tomorrow has to offer!
cyrodiil-burns said: Post more pictures of Kerri she's incredible!!
thanks man, Kerri is definitely awesome - we haven’t had the chance to work together in a while, but maybe I’ll keep going into the archives! :D